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14th February 2020
Three celebrates 5G mobile roll out with a global fashion first at London Fashion Week

Three will be showcasing its 5G superiority at London Fashion Week later today, providing a stunning glimpse into how 5G mobile will transform the catwalk of the future. A series of fashion firsts will be demonstrated at the prestigious Central Saint Martins MA show, featuring supermodel Adwoa Aboah, and all fuelled powered by Three’s real 5G.

Through a combination of the latest volumetric video capture technology from Dimension studios and Three’s 5G network, Adwoa Aboah, will enjoy a front row view of the latest college collections, before witnessing herself appear as a volumetric video performance down what appears to be an otherwise empty catwalk. The advanced technology will create a 5G fuelled video volumetric model and an outfit that can also be viewed at any angle by those on the FROW through the latest 5G phones.

This is a nod to the future where models will be able to walk the catwalk for multiple shows around the world, simultaneously. 

The 5G fashion first features within a fully immersive Three 5G fuelled fashion experience that awakens all the senses for the audience through accompanying technological effects. It includes spatial audio, haptic feedback, a 46 metre projection the length of the runway, and an array of aromas, for a mesmerising experience that reflects the designer’s inspirations.

Today’s show marks Three’s continued 5G roll out which sees its 5G mobile available in locations across the UK including London, Cardiff, Glasgow, Belfast, Manchester, Birmingham, Coventry and Nottingham** from the end of this month.  

Adwoa Aboah in the Dimension studio

Celebrating what is possible through 5G

Dave Dyson, CEO at Three, said: “Today we are celebrating what is possible through 5G with a showcase of our ultra-fast 5G capabilities marking the next step in our 5G journey. The breath-taking, immersive audience experience is something that’s never been done before and we are proud to demonstrate it at such a prestigious global event. 5G is set to change the world for all of us and we can’t wait for our customers to start experiencing it.”

Jeremy Till, head of Central Saint Martins College, said: “As a leader in innovation, the partnership with Three allows us to go above and beyond, creating digital breakthroughs and fashion firsts. Our students are fascinated by the world of augmented reality and future innovation that is being driven by the benefits of 5G.  Today technology and fashion will really come together, thanks to Three’s real 5G, to create something truly showstopping on the catwalk.”

Connie Harrison, director specialising in immersive experiences, said: “From 3D to 4D to 5G, technology means live experiences are always being taken to the next level, making it super exciting when it comes to creating world firsts. The multi-sensory show fuelled by 5G is hugely ambitious for a mobile network and has never been attempted before – revolutionising the catwalk into something that was once passive into a totally immersive atmospheric experience, to bring people closer to the designer and their collections.”

Three is set to be the fastest 5G network in the country; Three’s customers will benefit from the vast 5G capacity and speeds that only Three can offer, enabling the best 5G experience possible. Three will provide peak mobile speeds of up to 2x faster than other telco operators due to its substantial 5G spectrum holding. All of Three’s new and existing customers will have access to 5G with no speed caps and at no extra cost on all contract, SIM only and PAYG mobile plans.

Creating a volumetric Adwoah Aboah in the Dimension studio

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