Twitter Instagram

EE invites fans to experience its 5G Superstore

EE’s 5G network wows fans at Wembley Stadium

EE invites football fans to experience its 5G Superstore at Wembley Stadium, pitched as a 5G powered augmented reality shopping experience guided by England and Liverpool FC ace, Trent Alexander-Arnold.

Future of Retail

Opening for the England international friendlies and subsequent matchdays – the EE 5G Superstore is an exciting new shopping experience that provides a glimpse into the future of retail.

Seeing double

Visitors to Wembley Stadium can be guided by a volumetric capture of Trent Alexander-Arnold as their personal AR shopper. Powered by EE’s 5G network, fans were able to explore the virtual superstore, browse the AR football shirts from every angle, before making their purchase. 

AR-powered EE 5G 

This campaign showcases how EE’s 5G network can be used to seamlessly power XR experiences. 

All proceeds from the EE 5G Superstore will then be matched via a donation to the Alzheimer’s Society.

“It was a really cool experience, and the final result looks great! I loved being turned into an avatar and seeing first-hand how augmented reality can create new experiences for fans, and I can’t wait to see it brought to life by EE 5G ahead of the Switzerland and Ivory Coast friendlies”.

Trent Alexander-Arnold, England and Liverpool FC player

Create groundbreaking content. Talk to us about advanced volumetric capture.

Get in touch

Hammerhead is now

Same teams. Same skills
New combined powers.

Read more