Hammerhead is now
Same teams. Same skills
New combined powers.
EE invites football fans to experience its 5G Superstore at Wembley Stadium, pitched as a 5G powered augmented reality shopping experience guided by England and Liverpool FC ace, Trent Alexander-Arnold.
Opening for the England international friendlies and subsequent matchdays – the EE 5G Superstore is an exciting new shopping experience that provides a glimpse into the future of retail.
Visitors to Wembley Stadium can be guided by a volumetric capture of Trent Alexander-Arnold as their personal AR shopper. Powered by EE’s 5G network, fans were able to explore the virtual superstore, browse the AR football shirts from every angle, before making their purchase.
This campaign showcases how EE’s 5G network can be used to seamlessly power XR experiences.
All proceeds from the EE 5G Superstore will then be matched via a donation to the Alzheimer’s Society.
Trent Alexander-Arnold, England and Liverpool FC player