Twitter Instagram

Jaguar: Feel Wimbledon

A VR first with Andy Murray.


We created a short story capturing a single, highly charged moment-in-time for Andy Murray and everyone at Wimbledon, to put you inside the mind of a champion.

A hyperreal moment-in-time

This hugely successful cinematic VR experience for Jaguar and the Feel Wimbledon campaign, featured Andy Murray and 13,000 character scans, and was the first to bring volumetric and Unreal together at this scale.

Cutting edge 4D capture


Working with global media agency Mindshare and Jaguar, Hammerhead conceived and created a multi-award winning experience using the unique strengths of VR to capture the emotion of the The Championships.

Over 10,000 visitors


Over 10,000 people tried the experience at Waterloo station, 2 million people have viewed the 360 video, and 20,000 Google Cardboards were distributed to Jaguar retailers.

Contact the team to discuss your next project.

Get in touch

Hammerhead is now
Dimension

Same teams. Same skills
New combined powers.

Read more