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Nike: ACG

Innovation x Innovators

Nike All Conditions Gear is clothing for whatever the wilderness can throw at you. We worked with Nike Labs to bring multiple weather effects to a new ACG spot directed by Barnaby Roper, without leaving the studio.

All Conditions Gear


Our brief was to capture the various atmospheric and weather condition effects taking place inside a studio – rain, wind and snow.

Adapt. Move. Protect.

Shot using multiple imaging techniques including simultaneous and sequentially timed camera triggers plus long exposure, our sequences were integrated with Barnaby’s pacy style of editing to showcase ACG’s ‘all conditions’ clothing and footwear collection.

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Hammerhead is now

Same teams. Same skills
New combined powers.

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