Every year BIMA, the British Interactive Media Association, launches its search for the 100 most influential, pioneering and groundbreaking people in the digital/tech industry. They are the BIMA 100 and Dimension is excited to announce that Lauren Dyer, Director of Strategic Partnerships is on this year’s list. 

Lauren was chosen by an independent panel of industry experts in the Tech Trailblazer category.

Lauren is dedicated to building long-lasting and effective partnerships with clients and agencies to drive inspirational uses of new technologies. She joined Dimension last year from The Mill, having previously been a part of Stink Studios and a member of the team launching MediaMonks in London.

She’s committed to bringing unique ways of thinking, working and connecting new audiences. Pioneering volumetric and WebAR, last Christmas Lauren brought together Dimension and MediaMonks for a Christmas campaign supporting the #TeamTrees charity.  

Following social distancing guidelines, the announcement was made at an online ceremony hosted by BIMA on 6 May. The ceremony focused on the breadth of achievement of this year’s BIMA 100, demonstrating that there’s no single route to success within the industry.

"I'm incredibly humbled to be rubbing shoulders with some of the greats in the industry. BIMA is championing and driving the emerging, innovative tech industries and I couldn't think of a more appropriate award to win. Even during these difficult times, it's great to celebrate the little wins. And that's what I'll be doing later today. But of course for now, and always, back to production! Thank you for giving me this honour BIMA, one to treasure," said Lauren.

“Our BIMA 100 is about recognising the people at the forefront of our industry,” explained BIMA Co-President Nat Gross. “They are the people making a fundamental difference to our industry right now and, given the strange circumstances in which we find ourselves, we need their inspiration, innovation and leadership more than ever.

“Fortunately, with people like Lauren Dyer in this year’s BIMA 100, I think we’re in safe hands.”