Eva Herzigová: The world’s first MetaHuman Supermodel

April 25, 2023 • 4 minute read

Eva Herzigová is the first supermodel to become a realistic MetaHuman (digital human), created and ready to star in virtual and mixed reality worlds, as brands increasingly explore the future of digital fashion.

Leading talent agency, Unsigned, and virtual production studio, Dimension, have worked with supermodel Eva Herzigová to create her lifelike, real-time 3D digital human.

Eva, recognised the world over, has been scanned in a 70 camera rig, generating data which a team of character artists used to faithfully recreate her as a 3D MetaHuman. The team has worked to ensure Eva’s likeness has been captured, before working to style her with virtual clothing, hair and make-up. To ensure the MetaHuman has Eva’s signature walk, the supermodel took part in a motion capture shoot, using Vicon systems to track movement of her face and body.

This now means that Eva’s MetaHuman can be re-dressed, posed and lit, have her hair and make-up restyled, and her body and facial expressions are ready to be animated using motion capture or traditional animation.

A MetaHuman avatar has a multitude of real-time applications, such as virtual fashion shows in VR, 3D browser-based experiences, modelling digital wearables, live video streams, online games, in live broadcast, as well as 2D video and stills.

“The process of giving birth to my MetaHuman (digital human) has been incredible, it genuinely feels a mother-like experience: creating every aspect of me, as me. My skin and bone, the way that I move, frown, smile: and at the same time everything can be changed at the flick of a switch or the drag of a mouse, my look, smile, background, age: everything can be changed and adjusted. My MetaHuman gets to go off to work, to be photographed and styled by the most incredible creative minds, today I can be in London, Paris, Milan and New York, all whilst at home cooking dinner with my children.”

Eva Herzigová

Supermodel

“Eva has always been a trailblazer, so we are thrilled to begin this virtual journey with her. The growth of digital fashion presents huge opportunities not just for talent, but also for brands, the flexibility and the creative opportunities it presents are endless. From campaign shoots to modelling digital wearables to walking in virtual fashion shows, we are excited to collaborate with brands to create innovative ways we can work together with Eva and her MetaHuman. At Unsigned we are passionate about creating new opportunities for our talent, so we are really excited that this project marks our first step into the digital world of talent representation and co-owning IP with those we represent.”

Gavin Myall

CEO of Unsigned

"We are entering a new era for digital identity and fashion. Eva is at the forefront of this evolution, with her MetaHuman ready for super-stardom. 3D avatars offer artists and talent exciting new ways to extend their reach, and present brands with more versatile and innovative storytelling opportunities. Dimension brings our heritage in digital humans and virtual worlds to this pioneering partnership with Unsigned and Eva, as we collaborate to push the creative possibilities of mixed reality - in fashion and beyond."

Simon Windsor

“The release of Eva’s digital human, led by Unsigned and Dimension, is a groundbreaking moment in the fashion industry. As we venture into the future of digital fashion, it is fantastic to see the UK at the creative core of change, cementing its position as the centre for innovative ideas and design in the fashion world."

Caroline Rush

CEO, British Fashion Council

While a number of fictional models have been created, Eva becomes the first real-life supermodel to debut as a hyperreal 3D avatar. The avatar was created using Epic Games’ MetaHuman technology, a complete framework for creating and animating highly realistic human characters for use in games, fashion, filmmaking or any Unreal Engine project.

Get in touch to book Eva's MetaHuman for your mixed reality fashion campaign.

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