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Multi-platform game Afterworld: The Age of Tomorrow is a radical immersive adventure and deep dive into Balenciaga’s Fall 2021 collection. Bringing to life this projected future, Dimension collaborated with Balenciaga for one of the most innovative volumetric projects ever undertaken.
With Fashion Weeks around the world forced online, Balenciaga imagines the next generation of virtual catwalk shows. Players take an interactive journey based on “mythological pasts and projected futures” exploring the Fall 2021 collection modelled by 50 volumetric characters.
A self contained studio, the Truck operated under safe-shoot conditions in Paris.
Volumetric video authentically captured the look and motion of the garments, while our advanced processing pipeline enabled certain footwear and eyewear, featuring reflective surfaces and unique forms, to be faithfully recreated and tracked onto the final virtual human models.
Realistic avatars and game tech, such as Unreal Engine, will continue to advance and converge. For fashion brands this unleashes innovative new ways to creatively experiment, tell stories and launch collections in sustainable ways. What Balenciaga has achieved creating Afterworld: The Age of Tomorrow as a 3D web-based experience is phenomenal and blazes a virtual trail.
Simon Windsor | Joint MD, Dimension
Images courtesy of Balenciaga