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Burger King teamed up with BBH, Dimension, Bully and UK rap artist Tinie Tempah to offer a bespoke virtual performance of the music maestro’s summer anthem Whoppa… on a Whopper.
This summer, lucky Burger King® customers were able to scan a special QR code on their Whopper® burger to generate a miniature, volumetric Tinie, performing his latest hit ‘Whoppa’, with the iconic signature burger as his stage.
At a time when all festivals and shows are cancelled, 8thWall WebAR made this interactive moment possible. Whopper fans enjoyed a concert and interacted with a hyper-realistic, digital Tinie who moved in a totally authentic way.
By launching the project in WebAR with 8th Wall, we negated the need to download an app, and made it possible to share the experience natively via message or on social channels.
Katie Evans, Marketing Director for Burger King® UK
Over the course of the campaign, 10.8 MILLION social impressions were delivered, driven by influencer activity, 468k TikTok views and 220 pieces of media coverage from across the globe.
This project gives a peek into both the future of brand activations and exciting new ways that artists can connect with fans. Using emerging technologies, we’re able to capture artists in real-time and bring them into the hands and homes of fans around the world.