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The launch of the immersive Pillow Talk Virtual Party marks the next step in the evolution of the brand’s metaverse journey, which sees Charlotte Tilbury Beauty bridge the physical, augmented, and virtual worlds.
Charlotte Tilbury fans are welcomed into the brand’s Virtual Pillow Talk Universe by a volumetric video of Charlotte herself. She guides them through the dream portal, wherever they are in the physical world.
In a truly unique and immersive experience, customers are guided on a virtual journey to explore and shop the award-winning skincare and iconic Pillow Talk lipstick, through multiple realities – taking you deeper into the Charlotte Tilbury metaverse.
This latest innovation from Charlotte Tilbury Beauty marks its ever-evolving position as a beauty-tech platform and sets it as the first beauty brand to harness volumetric video technology.
Charlotte Tilbury | Chief Creative Officer
Lauren Dyer | Director of Strategic Partnerships