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Charlotte Tilbury Beauty harnesses the power of mixed reality to pioneer the beauty-tech metaverse
The launch of the immersive Pillow Talk Virtual Party marks the next step in the evolution of the brand’s metaverse journey, which sees Charlotte Tilbury Beauty bridge the physical, augmented, and virtual worlds.
The first volumetric beauty experience
Charlotte Tilbury fans are welcomed into the brand’s Virtual Pillow Talk Universe by a volumetric video of Charlotte herself. She guides them through the dream portal, wherever they are in the physical world.
The Charlotte Tilbury Metaverse
In a truly unique and immersive experience, customers are guided on a virtual journey to explore and shop the award-winning skincare and iconic Pillow Talk lipstick, through multiple realities – taking you deeper into the Charlotte Tilbury metaverse.
Beauty-tech pioneers
This latest innovation from Charlotte Tilbury Beauty marks its ever-evolving position as a beauty-tech platform and sets it as the first beauty brand to harness volumetric video technology.
"I dream in innovation! And now for the first time ever, by harnessing mixed reality technology, I can finally bridge the physical, augmented, and virtual worlds and bring my imagination to life! My magical Avatar means I am with you throughout your journey to feeling the most confident, beautiful version of yourself."
Charlotte Tilbury | Chief Creative Officer
"Charlotte Tilbury is the most prominent female founder to have been captured as a volumetric video, in this stunning AR execution. Dimension is thrilled to be on this journey of creating metaverse-ready experiences with one of the world’s most intrepid beauty brands.”
Lauren Dyer | Director of Strategic Partnerships