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The Eurosport Cube is the latest innovation in Dimension’s work in virtual production. Eurosport engaged Dimension, along with MRMC and White Light, with a brief to create a brand new studio that brings fans even closer to the action. From there, the Cube was born: a virtual studio built for the most innovative in-depth analysis and visualisation of sporting action.
The Eurosport Cube is a virtual world that remotely connects the players at New York's US Open and Paris's Roland Garros with guests, hosts and experts from anywhere in the world.
The mixed reality studio, launched during this year’s US Open Grand Slam, is built in Unreal Engine, running in the Cube smart stage environment. Rather than presenting in a green screen environment, the host can see and interact with the content around them.
Eurosport today launched the new Cube for our coverage of the US Open and we were thrilled to welcome number one seed @KaPliskova as our first-ever guest in the mixed-reality studio with @Babsschett after her first round win. pic.twitter.com/MC5Wrk6g7i— Eurosport (@Eurosport) August 31, 2020
The virtual studio is a rich multimedia experience designed to present multiple sports with a rapid turnaround time, enabling functionality such as the beaming in of players for mixed reality interviews.
Further technologies integrated in the Cube are set to be unveiled in 2021.
The sophisticated virtual studio is 4m x 4m, made up of over four million LED pixels and can be constructed in one day.
The Eurosport Cube is fully customisable so all aspects of the scene and lighting can be controlled, and the push of a button triggers an event, from opening a window to setting the text on a marquee ticker.
Andrew Georgiou | President of Eurosport and Global Sports Rights and Sports Marketing Solutions
Simon Windsor | Joint Managing Director, Dimension