Hammerhead is now
Dimension
Same teams. Same skills
New combined powers.
Journey into the secret kingdom of plants with a volumetric Sir David Attenborough
Presented by Factory 42, and Based on the landmark BBC Studios series, The Green Planet AR Experience is an award-winning and extraordinary immersive experience combining captivating storytelling and cutting-edge volumetric capture technology to reveal the magical depths of our natural world.
Green Planet AR Experience Promo
The secret life of plants
Through the magic of volumetric capture and augmented reality, a holographic Sir David Attenborough takes visitors on an immersive journey through the wonders of the natural world.
In the heart of Piccaddilly Circus
Powered by EE’s 5G network, thousands of visitors to London’s Piccadilly Circus were taken through five extraordinary digitally enhanced worlds – including Rainforest, Freshwater, Saltwater, Desert and Seasonal – and learn why they are so vital to the future of our planet.
A natural(ist) on set
Sir David Attenborough was filmed in 4k in our state-of-the-art mobile studio, Polymotion Stage (shout out to our partners MRMC).
The volumetric shoot also captured broadcast quality sound, ensuring Sir Attenborough’s entire performance was recorded to the highest standards possible.
An environment of collaboration
From stunning visuals and exciting storytelling to the latest 5G technology and leading scientific research, the ground-breaking Green Planet Experience was brought to life through the incredible contributions of a leading consortium of experts and picked up the ‘Maximum Citizen Impact & Reach’ at UK 5G's Showcase Awards.
Thank you to our friends and partners at Factory 42, BBC Studios, EE, Royal Botanic Gardens, Kew and Talesmith.
"There has been no better advocate than Sir David Attenborough for the natural world. We’re thrilled to be using volumetric capture to bring Sir David’s remarkable message to millions, ultimately changing people’s attitude towards our planet."
Steve Jelley | Co-founder and Co-CEO, Dimension