Hammerhead is now
Dimension
Same teams. Same skills
New combined powers.
Iconic mixed reality music performance.
Ahead of the launch of Madame X – her 14th album – Dimension collaborated with Madonna, Reflector Entertainment, Boy Toy, Microsoft, and Sequin AR to create a truly revolutionary live performance at the 2019 Billboard Music Awards.
Watch the groundbreaking performance
Volumetric video goes primetime
For the performance of her new single Medellín, Dimension created four stunning virtual versions of Madonna that performed live on stage alongside South American artist Mulma – deployed using Unreal engine for the live broadcast.
"Madonna (and her holograms) wow the 2019 Billboard Music Awards"
NBC
"@Madonna and the Holograms... that was TRULY, TRULY, TRULY, OUTRAGEOUS!!! @BBMAs"
Craved Ideas | @CravedIdeas
The best use of AR
We're delighted that our pioneering collaboration with Madonna and Reflector Entertainment has won the "Best Use of AR" in the immersive category in the Broadcast Awards 2019.