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O2: Michael Bublé

Take a virtual selfie with Bublé.

An augmented reality, interactive 3D video avatar of Michael Bublé created through volumetric capture.

Creating the experience

Video and images courtesy of R/GA and O2

Contemporary fan engagement


Fans could pivot, scale and rotate the avatar of Bublé to get the perfect selfie with him. The avatar of the Canadian singer either beckons you over, kisses you, performs hockey tricks or proposes on one knee.

“You’ll be able to take a selfie with me [...] It’s nearly as good as the real thing!”

Michael Bublé

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