Hammerhead is now
Dimension
Same teams. Same skills
New combined powers.
Take a virtual selfie with Bublé.
An augmented reality, interactive 3D video avatar of Michael Bublé created through volumetric capture.
Creating the experience
Video and images courtesy of R/GA and O2
Contemporary fan engagement
Fans could pivot, scale and rotate the avatar of Bublé to get the perfect selfie with him. The avatar of the Canadian singer either beckons you over, kisses you, performs hockey tricks or proposes on one knee.
“You’ll be able to take a selfie with me [...] It’s nearly as good as the real thing!”
Michael Bublé