Virtual Humans

Three x CSM x LFW

Three and agency Pretty Green looked to celebrate the brand's 5G mobile roll-out with a global fashion first.

Solution

By combining Three's 5G network with Dimension's volumetric capture technology, model Adwoa Aboah witnessed herself walk the catwalk as an AR hologram at London Fashion Week.

Result

The fully immersive catwalk show wowed the front row and viewers on social, and truly pushed the boundaries of volumetric video and WebAR.

“The multi-sensory show fuelled by 5G...has never been attempted before – revolutionising the catwalk into something that was once passive into a totally immersive atmospheric experience, to bring people closer to the designer and their collections.”

Connie Harrison

Director Specialising in Immersive Experiences

Awards

Campaign Tech Award

Tech as Part of a Campaign

Lovies - People's Choice and Silver Award

Best Use of Augmented Reality

The Drum Experience Awards

Sponsorship Activation

Tags

Virtual Humans Fashion Immersive

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