Hammerhead is now
Same teams. Same skills
New combined powers.
Volumetric Grammy-winner Sam Smith stars in the first-ever three-dimensional AR artwork to be featured on Spotify, allowing fans to engage in brand new ways.
In a project led by POWSTER, alongside Universal Music Group and Capitol Records UK, Dimension created a volumetric version of megastar Sam Smith to feature in a special dual-phone Spotify Canvas version of his Diamonds video.
The "Diamonds" experience is the first to use 8th Wall's image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience. Sam Smith's performance was captured in London at Dimension, a Microsoft Mixed Reality Capture Studio.
Fans can view a miniature AR-version of the star from all angles, interacting with the video to release a shower of on-screen diamonds.
George Harb | Vice President Digital Marketing & Innovation, Universal Music Group