Augmented Reality

SK Telecom: Changdeok ARirang

Working with Nexus, we brought the King and Queen of the Joseon Dynasty to life in AR for the reopening of the UNESCO World Heritage Site Changdeok Palace. This virtual tour immerses visitors in the sights, sounds, and colourful stories once hidden.

This experience points to the rich mixed reality future of cultural and tourism experiences. It was made possible by bringing the Polymotion Stage's state-of-the-art 4K volumetric capture together with mobile AR and 5G technologies.

Participants have the opportunity to sample authentic customs and activities of the Joseon Dynasty, visitors can practice archery with the Joseon Prince.

Webby Awards

Best Use of AR 2021

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