Hammerhead is now
Dimension
Same teams. Same skills
New combined powers.
Harnessing the transformative power of 5G, Three worked with Dimension and PrettyGreen to showcase an incredible volumetric capture of Adwoa Aboah at London Fashion Week. This stunning capture was projected onto a wall overlooking the front row with mobile handsets streaming an AR version of the supermodel walking down the catwalk.
Through a combination of the latest volumetric capture technology and Three’s 5G network, Adwoa Aboah, enjoys a front row view of the latest collections at Central Saint Martins, before witnessing herself appear as a volumetric video performance down what appears to be an otherwise empty catwalk.
The volumetric supermodel was part of a fully immersive show designed to awaken all the senses – effects included spatial audio, haptic feedback, a 46-metre projection occupying the length of the runway and an array of aromas, each used to reflect the designer’s inspirations.
Connie Harrison | director specialising in immersive experiences
Adam Smith | Head of Production, Dimension