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Three x Central Saint Martins x London Fashion Week

Three celebrates 5G mobile roll-out with a global fashion first. 

Harnessing the transformative power of 5G, Three worked with Dimension and PrettyGreen to showcase an incredible volumetric capture of Adwoa Aboah at London Fashion Week. This stunning capture was projected onto a wall overlooking the front row with mobile handsets streaming an AR version of the supermodel walking down the catwalk. 

The future of catwalks

Through a combination of the latest volumetric capture technology and Three’s 5G network, Adwoa Aboah, enjoys a front row view of the latest collections at Central Saint Martins, before witnessing herself appear as a volumetric video performance down what appears to be an otherwise empty catwalk.

A next-level live experience

The volumetric supermodel was part of a fully immersive show designed to awaken all the senses – effects included spatial audio, haptic feedback, a 46-metre projection occupying the length of the runway and an array of aromas, each used to reflect the designer’s inspirations.

“The multi-sensory show fuelled by 5G...has never been attempted before – revolutionising the catwalk into something that was once passive into a totally immersive atmospheric experience, to bring people closer to the designer and their collections.”

Connie Harrison | director specialising in immersive experiences

“Dimension continues to push the boundaries of volumetric production and webAR. This is another incredibly powerful example, delivering 20ft projections of the supermodel at London Fashion Week and integrating captures into 8thWall webAR.”

Adam Smith  |  Head of Production, Dimension

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