Hammerhead is now
Dimension
Same teams. Same skills
New combined powers.
Augmenting the Pride experience with volumetric capture
To kickoff this year’s Pride Parade, Dimension teamed up with five stunning drag artists from across London to create a show-stopping, one-of-a-kind WebAR activation.
Click here or scan the QR code below to launch the experience.
A holographic drag performance
Created with volumetric capture and 8th Wall’s WebAR, AR Queens provides an accessible way to experience drag performance and celebrate pride wherever you are.
Celebrating our LGBTQ+ community
The experience was launched for the 2023 London Pride Parade as a way to celebrate LGBTQ+ performers and art from within our own communities.
The stage of the future
Using volumetric capture, the performance, clothing, make-up and hair have been authentically recreated for a free-viewpoint experience.
An all-star cast
The cast of AR Queens come from all across London and represent a diverse range of drag artistry and performance. Checkout their work (in order of appearance): Cain, Lala Dangereuse, Tinka, Kynn De Lynn, Lleddir
“I think it’s so important to see queer people included in these emerging tech spaces. If we want this tech to work for everyone we all need to be here at the beginning”
Tinka