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Three UK: World’s first holographic 5G ad

Waving bye to buffering. 

Three UK unveiled the world’s first holographic 5G ad in a live house installation on Southbank, London, using volumetric digital humans to showcase the power of Three’s new high speed 5G broadband.

Behind the scenes

A 5G-powered peak into the future

The ground-breaking ad, produced with Gravity Road, showcases the future of music, gaming and esports, combining 3D video content that can be viewed in every angle and holographic projection, in a way which has never been seen before.

Digital human influencers

Influencers, including London singer and songwriter Raye, were captured volumetrically at Dimension's London studio. She is seen performing in a heightened and fast DJ scenario that's a world away from slow streaming.

5G fuelled sports and gaming

Football freestylers Liv Cooke and Andrew Henderson showcase 5G with stunningly quick footwork to signify limitless downloading speeds. Viral internet gaming star Vikkstar battled buffering symbols at lightning speed, showcasing how Three UK’s 5G network is ideal for gamers.

5G in the house

The ad was projection mapped onto a futuristic house installation on the in Southbank during September 2019, demonstrating the unimaginable ways 5G will impact our lives in every way. It was viewed by 2.7 million people across earned media.

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