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5th March 2021
Epic Games shines Spotlight on Balenciaga Afterworld game

The latest in the Unreal Engine Spotlight series is published today, taking a deep dive into the Balenciaga Afterworld: The Age of Tomorrow video game, which unveiled the brand’s Fall 2021 collection lookbook in December 2020.

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Unreal Engine project spotlight

Epic spoke to Dimension Studios, who created the digital humans using state-of-the-art volumetric video, and Streamline Media Group, who handled the game development, for the piece. The two worked alongside Creative Consultant Substance & Inhalt to bring Balenciaga creative director Demna Gvasalia’s vision to fruition.

“The Metaverse, the holodeck—whatever you call it, vast persistent virtual worlds are coming and fashion brands will live and thrive creatively in these bold new worlds”

Simon Windsor | co-founder and joint managing director, Dimension

The video game, one of the most innovative volumetric projects ever undertaken, features 50 digital models captured in Paris on the Polymotion Stage Truck, a collaboration with MRMC and Nikon.

Behind Balenciaga Podcast

The project is also the topic of conversation on the newest episode of Streamline Media Group's Video Games Real Talk podcast. The episode Behind Balenciaga, is hosted by Streamline CEO Alexander Fernandez and COO Stefan Baier and features guests including Dimension's Simon Windsor and Epic Games' Sallyann Houghton, Business Development.

Stream the podcast at Zencast, Spotify, and Apple.

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